Herbs & Mushrooms

American Ginseng (Panax quinquefolius) has been used by traditional herbalists for centuries. Recent scientific data confirm the presence of bioactive compounds in American Ginseng, known as Ginsenosides, which confer this herbs adaptogenic properties.*

Andrographis is an herb traditionally used by herbalists in China, India, and Southeast Asia. Recent scientific research has indicated that the active constituents in Andrographis, known as andrographolides, may help to support a healthy and balanced immu

Artichoke Extract has a long history of use by herbalists as a digestive tonic.*Modern scientific studies have confirmed that Artichoke Extract can promote healthy digestive function through its ability to support normal bile flow and fat digestion.* In

Bilberry (Vaccinium myrtillus) is the fruit of a small shrub related to blueberry growing in cool, temperate climates. It has been used by herbalists for centuries and modern scientific studies have indicated that Bilberry possesses powerful free radical

Wild Black Cherries (Prunus serotina) are indigenous to the Eastern United States, Southern Canada, Central America, and Mexico and have a long history of use by Native Americans. This vegetarian product is a 10:1 concentrate.

Wild Black Cherries (Prunus serotina) are indigenous to the Eastern United States, Southern Canada, Central America, and Mexico and have a long history of use by Native Americans. This vegetarian product is a 10:1 concentrate.

NOW Boswellia Extract is a standardized extract of Boswellia serrata, also known as Frankincense, a resinous botanical that has been used for centuries by traditional Ayurvedic herbalists. The bioactive constituents of Boswellia, Boswellic Acids, have be

Burdock Root (Arctium lappa) ia a biennialplant native to Europe and Asia. It is popularamong traditionalherbalists and is still consumed in Japan as a vegetable called "gobo".

European herbalists have been using Butterbur for decades and scientific studies have demonstrated that Petasins, the active constituents in Butterbur, can support healthy blood flow to the brain and promote normal neurological function. In this way, Butt

Cats Claw, also known as the life-giving vine of Peru, saventaro, or ua de gato, is a thick woody vine indigenous to the Amazon rain forest and other tropical areas of South and Central America. It has been revered by native herbalists of the regi

NOW Cats Claw Extract has the highest quality bark of authentic Uncaria tomentosa, an exciting herbal discovery from the Peruvian Rainforest. Also called Ua de Gato, it has been used for hundreds of years by the native Ashanica Indians.

Native Americans have used cayenne (Capsicum frutescens) as a food, as well as for its therapeutic potential for thousands of years. The hot and spicy taste of cayenne pepper is primarily due to a component known as capsaicin. Modern scientific studies ha

Cranberry (Vaccinium macrocarpon) is a shrub found in acidic bogs throughout the cool regions of the northern hemisphere. Cranberries have a long history of culinary use in Europe and North America and have been employed by traditional herbalists for cent

Cranberry has become an essential component in the promotion of sound urinary tract health. NOW Standardized Cranberry Extract has naturally occurring compounds called proanthocyanidins (PACs) that exhibit anti-adhesion properties in the urinary tract an

Cranberries are a well-known source of abundant flavonoids and other bioactive components. There are several distinct classes of flavonoids found in cranberries, all with free radical neutralizing properties and each having potentially unique physiologic